Assignment 2: Case 3-3, Easycar.Com

Assignment 2 Case 3-3, easyCar. com 1. In Western Europe, the rental car industry is made up of many companies competing against from each one other, plainly totally a handful of companies atomic number 18 actually pre governing. According to the text, in most countries, the companies that were dominant were case or regional companies rather than companies that had a strong international presence. Many smaller companies in like manner operated in each different country but generally only operated in a fewer locations. The rental car industry in Europe can be split into two segments a business segment and a leisure segment.The text says that the business segment wasnt very set conscious, whereas the leisure segment was very price conscious. These characteristics can influence how service is delivered in this industry because its difficult for a company to enter a new market if they arent a national or regional company and arent aware of what each segment wants in that market. 2. To keep prices depleted, easyCar only stocked one type of vehicle at each of its locations, so they didnt provoke to deal multiple types of vehicle for each location.When it came to choosing where to put locations, they stayed away from the price airport spaces to avoid higher leasing costs. They as well as unploughed their physical locations to a minimum. They usually rented out space in an already existing set garage and employees worked out of a small cubicle within the garage. Each location generally had well-nigh 150 cars, however, since their vehicles were rented 90 percent of the time, they only needed 15-20 spaces to keep the cars that werent rented out at the time.This kept the cost down significantly because they didnt need to keep space for all 150 of their cars. These are just a few examples of how easyCar kept their costs down. 3. I would say that the level of quality that easyCar provided its customers was decent, but people cant necessarily expect the best fr om a company that has such low prices. The thing that really got me was the fact that they gave people their vehicles with a relatively low fuel tank. Also, the fact that customers had to lay down a shuttle to get to the rental car area wouldnt necessarily be a popular choice.The car was also to be cleaned thoroughly before returned and although its always good coif to do a quick cleanup of a rental car, not many companies require a customer to get the car detailed inside and out. These policies dont really make me caliber to use them when Im looking for a rental car, despite the lower price. 4. EasyCar could be a viable competitor to taxis, buses and trains because of their cheap prices. In some cities, taxis are pretty expensive so if easyCars prices are lower, then they would likely be an option that people would choose instead.Buses and trains in Europe arent that expensive and trains especially can get a customer to a place they need to be pretty fast, so Im not sure easyCar would be as much rival for them. 5. By offering cheaper prices for people who make reservations on easyCar. com, the company seemed to be looking at competing with the dominant companies. Their advertising line of the best reason to use easyCar. com can be found at hertz. nl would portend that their website is better and easier to use than Hertz. To compete with companies like Hertz, they need to have lower prices but they need to have better service.