ISM Essay Example | Topics and Well Written Essays - 2000 words

ISM - Essay Example â€Å"There are many ways to define Globalisation. Ruud Lubbets in his article â€Å"Globalisation and Sustainable Development† describes globalisation as â€Å"the phenomenon that the degree of global human interaction increases to such an extent that both its primary effects and the reactions it provokes, give rise to numerous new developments† ( Ali, Winter & May, 2007, p.1). Globalisation is the interaction between economies, technologies and politic A number of companies, increasingly, are looking forward towards breaking the cultural barriers to extend the businesses further in a global environment. This has increased the requirement of the employees to get accustomed to the foreign cultural settings. Apart from that International Marketing training demands a detailed program to make the employees aware of the various theories and practices in the arena of international marketing. The globalisation dreams have presented a new challenge for the firms including the challenge to develop competent managers, able to work in the new environments with more efficiency. With increasing numbers of mergers and acquisitions, the firms are also expected to bring in new employees with different origins, languages and national culture adding more complexities to the different organizational cultures. â€Å"The firms thus need to develop systems and processes not only to train managers for expatriate assignments but also to handle cultural diversity. This task can be achieved by well designed cross-cultural training programs which will help employees in coping up with the stress and cultural shock while dealing with a new culture† (Pande & Krishnan, n.d., p.2). In China, Telmarket would require a culture specific training to make its employees competent enough to deal with the customers with enough respect to Chinese culture and their business environments. After having a review on the respective reviews the following issues have been identified for the cross cultural training. The time factor in the training would require considering two factors including punctuality and relationship dimensions. Some cultures may take more comparatively more time for relationship building while this may not be at all acceptable in others. So, it is of utmost importance to consider Chinese business culture barriers related to time required to be taken care of. In China, there exists a linguistic barrier as Chinese people prefer their language in business contexts (METP, 2008). Adding to it, even the pronunciation is quite different in China, which is required to be taken care of. There are a number of evidences that failing to align the brand name in accordance to the Chinese language made the brands to fail in the Chinese market. So, Telmarket must consider this point with high significance and must train its employees on the linguistic factor. The training program would also include a detailed training regarding the business practices. The b usiness practices may differ in China as they encourage open discussion; although that is required to be done with enough respect to the seniority and old traditions. The training would also require introducing methods and programs to counter stress and to interpret the situations in a positive way. The employees would have to understand the situations on both from their own and from other perspectives. The way to express the